Our client is a manufacturer and distributor of exercise and health-related products. Their markets include gyms, health centers, rehab centers, schools, universities, corporate gyms, hotels, and other users of exercise equipment. As a $3.8 billion global recreation, sports, and health products company, new products are released regularly.
With a wide range of clients and a large sales force, adding a personal touch to collateral materials can go a long way. To allow for custom photos of new products and personal contact information, we’ve created a Print On Demand (POD) program.
The sales person “creates” the custom piece on our site and the image is electronically sent to our print vendor who prints and sends the piece to the sales representative.
Customized management reports are pulled to inform the marketing department of all orders—revealing which items are most popular.
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